3 STRATEGIES TO MOVE YOUR FITNESS BUSINESS FROM BEGINNER TO ADVANCED LEVEL.
Gym management for beginners is a topic commonly discussed, but realizing the fact that opening and maintaining the same level can be easy, but how to take the next step? Some say CRM is the key, while others believe a Gym management software, some say promotions. Below are some factors which we have shortlisted to transform your business from the level of beginner to expert.
Forming a company is like half the work done, but to identify how the other half can be completed can a different story altogether. Creating of brand image is something which will take your business finally to level two.
1) PRINTING BRAND:
Printing apparel, bags with your brand logo, is the most effective offline promotion technique. Your customers are your brand ambassadors. Using Print media as a form of promotion can prove to be really helpful in attracting new potential clients.
2) PERSONALIZED MOBILE APPLICATION:
A mobile application which has your own logo, which your clients and potential clients can download available in both iOS and Android. Sounds Interesting right! This new technological makeover for your gym can give it a kick start attracting high-profile clients, overall enhancing your brand value in the market
Technology is moving forward with more and more industries depending their key point indicators on them. The fitness industry is no different, from already depending on Gym CRM Softwares for the administrative tasks now another factor which slowly technology has taken over is TRANSPARENCY.
Applications with direct login for the clients where they have direct access to their Attendance, renewals, diet plans, body measurements create a feeling of transparency in the mind of your customers.
4) IDENTIFY THE PROBLEM
"Lower churn rates" the biggest problem which faced by most businesses. But luckily Fitness industry is such that you get the chance to meet your members every day, you have the chance to make them feel that they are the part of your FitFam. CRM 'customer relationship management' is they to success for any gym. Improving your client conversion and retention takes you one step up from your current situation.
Some techniques which you can follow to upgrade your churn rates are
1) ENGAGE ON SOCIAL MEDIA:
Social media is a huge platform to engage with both current and potential clients. Tagging and posting about the current clients makes them feel a major part of your fitness family and watching these posts new clients can get motivated and interested in being a part of your gym too.
2) INCREASE LIFETIME VALUE:
Add to the lifetime value of every enrollment. Overruling the usual believe that one-time payment made by the clients is more beneficial it is a proven fact that, not only in monetary terms but also in terms to loyalty month-to-month due payers are actual beneficiaries for your business.
3) ADD REFERAL CODES:
Your clients are your BRAND AMBASSADORS, giving them push in the right direction means rainnig new clients. Gym CRM Software can be of help creating a personalized referral code for each client, and rewarding them with say extra days to workout or some monetary gifts is an ideal situation for all Your clients get rewards, their friend get a new place to workout at and you get clients.
4) HOST EVENTS:
Who does not like celebrations, hosting events dedicated to fitness and influencing the existing clients to bring in their friends for free, gives your Gym a better exposure and enlightens people about how well you are doing.
A Gym CRM Software with SMS campaign features makes it as simple as a click of a button.